Digital marketing is an ever-evolving field that requires businesses to stay on top of the latest trends in order to remain competitive. Philadelphia is a great place for digital marketers to hone their skills and come up with successful campaigns. Here are some examples of successful digital marketing campaigns from Philadelphia businesses.

First, there's Zivtech's creative campaign for Philadelphia University. This campaign used a variety of strategies such as email blasts, social media outreach, and web design to gain attention and boost engagement. As a result, the university saw an increase in enrollment and interest from potential students.

Another example is Philly Voice’s use of Snapchat ads for its “Philly Now” campaign. The combination of targeted ads and clever content allowed them to reach a large audience in less amount of time than traditional forms of advertising would have taken. Additionally, they were able to measure the success of their campaign through analytics tracking tools which provided valuable insights into how users interacted with their content.

Additionally, Philly Beer Week’s digital marketing strategy is worth mentioning too. Their approach was based around creating engaging content that was tailored specifically for their target audience - beer enthusiasts! They used multiple platforms including Twitter and Instagram to engage with their followers while also encouraging word-of-mouth referrals through hashtag campaigns like #DrinkLocalPhilly or #PBW2019 . This resulted in increased awareness about the event as well as higher attendance rates than previous years.

Furthermore, there's SEER Interactive’s work with Einstein Healthcare Network (EHN). SEER created an effective SEO strategy that allowed EHN to reach new audiences while increasing traffic to its website by over 200%. Additionally, SEER also helped EHN optimize its website so it could better serve current patients looking for information about services offered at each location.

Finally, there's the award winning “Philadelphia Loves You Back” campaign created by Maven Communications & Design LLC that won two Webby awards in 2017. Through this innovative effort they sought out unique ways to connect people with local businesses and attractions throughout Philadelphia using both online and offline tactics such as interactive experiences which included scavenger hunts throughout various neighborhoods as well as social media campaigns that encouraged people to explore all the city has offer through fresh eyes.

Overall these examples demonstrate just how powerful digital marketing can be when utilized strategically by businesses in Philadelphia whether they are small or large enterprises seeking growth opportunities or organizations working towards more widespread recognition within the community itself!. With access to cutting edge technology combined with creativity any business can make use of these strategies to create compelling campaigns that will help them achieve whatever goals they have set forth for themselves or simply reach new heights when it comes building relationships with customers or expanding their customer base altogether!